Social media (see 2.0 below for definition) offers the opportunity for people to gather in online communities of shared interest and create, share or consume content. As a member-based organisation, Lower Plenty cricket Club (LPCC) recognises the benefits of social media as an important tool of engagement and enrichment for its members.
LPCC has a long history and is a highly respected organization within the community. It is important that LPCC’s reputation is not tarnished by anyone using social media tools inappropriately, particularly in relation to any content that might reference the organisation.
When someone clearly identifies their association with LPCC and/or discusses their involvement in the organisation in this type of forum, they are expected to behave and express themselves appropriately, and in ways that are consistent with LPCC’s stated values and policies.
This policy aims to provide some guiding principles to follow when using social media. This policy does not apply to the personal use of social media platforms by LPCC members where the LPCC member makes no reference to LPCC or related issues.
This policy applies to LPCC members, staff or any individual representing themselves or passing themselves off as being a member of LPCC.
This policy covers all forms of social media. Social media includes, but is not limited to, such activities as:
• Maintaining a profile page on social or business networking sites (such as LinkedIn, Facebook, Shutterfly, Twitter or MySpace);
• Content sharing include Flicker (photo sharing) and YouTube (video sharing);
• Commenting on blogs for personal or business reasons;
• Leaving product or service reviews on retailer sites, or customer review sites;
• Taking part in online votes and polls;
• Taking part in conversations on public and private web forums (message boards); or
• Editing a Wikipedia page.
The intent of this policy is to include anything posted online where information is shared that might affect members, colleagues, clients, sponsors or LPCC as an organisation.
3.0 Guiding Principles
3.1 The world wide web is not anonymous. LPCC members and staff should assume that everything they write can be traced back to them.
3.2 Due to the nature of LPCC’s activities the boundaries between a member’s profession, volunteer time and social life can often be blurred. It is therefore essential that members make a clear distinction between what they do in a professional capacity and what they do, think or say in their capacity as a volunteer for LPCC. LPCC considers all members of LPCC are its representatives.
3.3 Honesty is always the best policy, especially online. It is important that LPCC members think of the web as a permanent record of online actions and opinions.
3.4 When using the Internet for professional or personal pursuits, all members must respect the LPCC brand and follow the guidelines in place to ensure LPCC's intellectual property or its relationships with sponsors and stakeholders is not compromised (see 5.0 below), or the organisation is brought into disrepute.
4.1 For LPCC members and staff using social media, such use:
• Must not contain, or link to, libellous, defamatory or harassing content. This also applies to the use of illustrations or nicknames.
• Must not comment on, or publish, information that is confidential or in any way sensitive to LPCC, its affiliates, partners or sponsors.
• Must not bring the members or LPCC into disrepute. • Must not comment on, or publish items that are disrespectful towards LPCC, The Committee or it's members. • For LPCC staff using social media, such use must not interfere with work commitments.
4.2 Furthermore, LPCC members and staff may not use the LPCC brand (see 5.0 below) to endorse or promote any product, opinion, cause or political candidate; and it must be abundantly clear to all readers that any and all opinion shared are those of the individual, and do not represent or reflect the views of LPCC. This is best achieved by adding the words “this is my own view” to any post.
5.0 Branding and Intellectual Property (IP)
It is important that any trademarks belonging to LPCC or any state centre, branch or club are not used in personal social media applications, except where such use can be considered incidental – (where incidental is taken to mean “happening in subordinate conjunction with something else.”). Trademarks include:
• Club, branch and LPCC logos;
• Images of LPCC volunteers, staff and/or equipment, except with the permission of those individuals.
6.0 Official LPCC blogs, social pages and online forums
When creating a new website, social networking page or forum for staff/club member use, care should be taken to ensure the appropriate person at a club/branch/state level has given written consent to create the page or forum.
Similarly, appropriate permissions must be obtained for the use of logos or images. Images of minor children may not be replicated on any site without the written permission of the child’s parent and/or guardian.
For official LPCC blogs, social pages and online forums:
• Posts must not contain, nor link to, pornographic or indecent content;
• Some hosted sites may sell the right to advertise on their sites through ‘pop up’ content which may be of a questionable nature. This type of hosted site should not be used for online forums or social pages as the nature of the ‘pop up’ content cannot be controlled;
• LPCC employees must not use LPCC online pages to promote personal projects; and
• All materials published or used must respect the copyright of third parties.
7.0 Consideration towards others when using social networking sites
Social networking sites allow photographs, videos and comments to be shared with thousands of other users. LPCC members and staff must recognise that it may not be appropriate to share photographs, videos and comments in this way. For example, there may be an expectation that photographs taken at a private LPCC event will not appear publicly on the Internet. In certain situations, LPCC members or staff could potentially breach the privacy act or inadvertently make LPCC liable for breach of copyright.
LPCC members or staff should be considerate to others in such circumstance and should not post information when they have been asked not to or consent has not been sought and given. They must also remove information about another person if that person asks them to do so.
7.1 Under no circumstance should offensive comments be made about LPCC members or staff online.
8.0 Breach of Policy
8.1 LPCC, its state centres, branches and clubs continually monitor online activity in relation to the organisation and its members. Detected breaches of this policy should be reported to LPCC.
8.2 If detected, a breach of this policy may result in disciplinary action from LPCC. A breach of this policy may also amount to breaches of other LPCC policies. This may involve a verbal or written warning or in serious cases, termination of your employment or engagement with LPCC. LPCC members may be disciplined in accordance with LPCC disciplinary regulations.
9.0 Consultation or Advice
This policy has been developed to provide guidance for LPCC members and staff in a new area of social interaction. LPCC members or staff who are unsure of their rights, liabilities or actions online and seek clarification, should contact the LPCC Committee.